Are you getting the recognition you deserve?
What a nice surprise I received in the mail the other day! I had a letter from a company in America telling me one of my images had been selected as a semi-finalist in a world-wide photography competition (I dabble in photography and digital art as a hobby). The image is to be reproduced in a coffee-table style book and the final winner will be chosen later this year.
The letter was a timely reminder of something else I should be doing...
I've been meaning to submit some of my graphic design work for awards for some time but just haven't got around to it. It's something I know small businesses SHOULD do. To be able to display awards or certification helps build confidence with new clients, showing them that your work is esteemed by more than yourself and your grandma.
Industry groups and magazines are often a good place to start when looking for competitions to enter. And of course, you can find many competitions online. But don't expect miracles. Any competition worth it's reputation isn't going to give out kudos to just anyone and most of them have an entry fee or particular format you must conform to so make sure you feel your piece is worthy before entering.
And if you DO win...make sure everyone knows it. Use it as an opportunity to touch base with your customers. For those of you like me who are a little shy (don't laugh!) when it comes to marketing their services, it's a good introduction line. A good reason to make contact and remind them that you're there for them. You could invite them to celebrate with you by offering a discount or invite them to a special event.
So consider my announcement a prompt for YOU to take action! And get to work on that masterpiece.
BTW
If you'd like to take a look at my winning entry you can view it and the rest of the gallery (so far!!) here.
© mirage design. You may reproduce this article as long as you include the following information including the link:
By Jane Long of mirage design. Please visit www.miragedesign.com.au for additional articles and resources on marketing and design for small business.
The letter was a timely reminder of something else I should be doing...
I've been meaning to submit some of my graphic design work for awards for some time but just haven't got around to it. It's something I know small businesses SHOULD do. To be able to display awards or certification helps build confidence with new clients, showing them that your work is esteemed by more than yourself and your grandma.
Industry groups and magazines are often a good place to start when looking for competitions to enter. And of course, you can find many competitions online. But don't expect miracles. Any competition worth it's reputation isn't going to give out kudos to just anyone and most of them have an entry fee or particular format you must conform to so make sure you feel your piece is worthy before entering.
And if you DO win...make sure everyone knows it. Use it as an opportunity to touch base with your customers. For those of you like me who are a little shy (don't laugh!) when it comes to marketing their services, it's a good introduction line. A good reason to make contact and remind them that you're there for them. You could invite them to celebrate with you by offering a discount or invite them to a special event.
So consider my announcement a prompt for YOU to take action! And get to work on that masterpiece.
BTW
If you'd like to take a look at my winning entry you can view it and the rest of the gallery (so far!!) here.
© mirage design. You may reproduce this article as long as you include the following information including the link:
By Jane Long of mirage design. Please visit www.miragedesign.com.au for additional articles and resources on marketing and design for small business.
Labels: graphic design, marketing, photography
posted by
mirage design at 1:43 PM
0 Comments:
Post a Comment
<< Home