For those who have been keeping tabs on the Screen Goddess IT Calendar, you'll be wanting to get your hands on some of the more recent press articles, including stories in The Australian, Business Acumen and Working Women magazine as well as a couple of news web sites in the UK.
For those that have been living under a rock, the Calendar promotes role models for women in IT in an effort to raise funds to inject back into education programs.
mirage design was responsible for the art direction, image editing, design and production with photography by Chris Marr at
Elite Photographics and project management by Julia Lewis at
Lewis Media.
Controversy followed the early media coverage with one of the major sponsors, Australian Computer Society pulling out of the project at the last minute claiming the calendar was inappropriate. Opinion on the calendar remains divided, however if success is measured by objectives achieved (and one of the main objectives was to raise awareness on the issue of a lack of women entering the IT industry), then the calendar has certainly produced some measure of success.
mirage design was also the chief visual designer and co-contributor to the Screen Goddess IT Calendar website, a collaborative project between Megyn Carpenter of
Front to Back Web Coaching and Kay Smoljak of
Clever Starfish in Perth, Retta Laraway of
Encompass Presentations in Adelaide and myself in Brisbane!
The drive of the current media is to promote sales of the Christmas edition of the calendar to the corporate market, with personalised pages and a special feature image of the models.
A couple of things to look out for in the calendar - there's at least one technology item in each image (often more), a hidden message and a hidden face. Check the website for details of competitions around these items.
There's a wealth of hidden things in the calendar that you will never see without knowing where to look. Perhaps the most obvious one is the Thelma and Louise shot of the convertible with the mountains in the background. This is an instance of digital wish fulfilling! The car is NOT a convertible in real life and the image was shot at Mt Coot-tha with the city in the background. Quite proud of that one if I say so myself!
If you'd like more information about the calendar or would like to order a copy (or place a corporate order for the Christmas Edition) please visit the website at
www.itgoddess.info.
Labels: calendars, digital art, graphic design, image editing, web design
