Article Index
How can good design increase
your business? How do you choose the designer
that is right for you? How do you do it on a shoestring
budget? These and many more questions will be
answered over the following months in our feature
articles. We'll also be offering tips and tricks
to help you produce a better result for your marketing
dollar.
What is it that makes one brochure more effective
than another? How do you make sure your investment
of time and money isn't unceremoniously dumped
in the waste paper bin before it's even read?
There's no single guaranteed formula, but if you
stick to some of the tips in this article, you'll
be heading in the right direction...
more...
Sometimes you want to create a particular theme
or "feel" to something. Something that
triggers an emotional response in the viewer.
It can be an intimidating task trying to recreate
what you see in your mind's eye, but with a little
planning it's not as hard as you might think.
more...
"If content is king, then packaging is
emperor."
It's when you start effectively organizing,
packaging and presenting your content that you
can take your marketing and business to whole
new levels, dramatically increasing both your
attention value and your net income.
more...
Are you a web designer? If you're not, that is
the NUMBER ONE reason why leaving your website
to a designer is a GOOD idea. But why? Your business
card and website are your MOST important promotional
tools --put some time and money into them. It's
the repeat visit (or pickup of the card) that
gets the sale. Ok... so you've heard that story.
But who knows your business like you do? How can
you possibly trust anyone else to present YOU
the way you think YOU can?
more...
When Terri Cooper first started Networking, she
couldn't face a room full of strangers. Often
Terri would sit in her car out the front of the
venue trying to work up the courage to walk in
on her own. Now, Terri Cooper is affectionately
known by friends and colleagues as "The Networking
Queen".
more...
Santa Claus Inc. is well and profitable, right
through recessions, depressions and just about
any economic scenario...He knows he doesn't have
to use new fangled techniques, when his simple
marketing has stood the test of time.
more...
Do you have something to say? Is there something
that your customers should know that makes your
products more valuable to them? Ever feel like
you're yelling into the wind? Don't lose heart.
You're probably doing a bang-up job with what
you are saying, maybe you're just not saying it
the right way.
more...
Many small business owners we've spoken to don't
really know what to expect or what the process
will be in hiring a designer. They are often unfamiliar
with the value of using a graphic designer and
don't fully understand what they are paying for.
We've sought to demystify at least part of the
process somewhat by outlining the way many small
design studios work. Keep in mind all studios
are as different as the individuals that run them
so the article should be taken as a generalisation.
more...
With so many companies choosing to produce their
marketing and promotional material in-house, it
is important to have a full understanding of the
information you are working with. This article
gives a brief overview of digital images and colour
reproduction and their use in print and screen
output.
more...
Attracting attention in an oversaturated market
is a difficult thing to achieve. This article
details why good design is important and how it
can make a difference to your business.
more...
A look at ways you can create marketing material
that stands out from the crowd without spending
a whole lot of cash. Specially designed for small
businesses that need short-run marketing ideas.
more...
